Just gave a speech about this in Philadelphia.
Here is an example of a person NOT losing weight:
Belief – I’m on a weight loss plan
Behavior – I’m following this plan
Outcome – NO weight loss.
The belief that this program is working (which it is not), is leading them to stick with the plan and so NO results.
Had the belief been “this is not working,” they would change their behavior and hopefully achieve a different outcome.
Do you know people LOVE diet and weight loss plans that produce NO results. I’m not kidding, they say “But I LOVE Sugarbusters” but then admit that they didn’t lose any weight.
What’s that about???