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Jim Karas is a graduate of the Wharton School of Business and has successfully run two businesses in the highly competitive weight loss/fitness industry for the past twenty years.  Jim’s advantage is that he interacts directly with your consumers everyday, whether it be working with clients one-on-one, arguing the pros and cons of the latest diet fad on television or speaking in front of five thousand people and fielding questions afterward.  He hears firsthand and understands what is on the minds of Americans.

Jim provides companies with an edge.  He knows how difficult it is to launch and position a new product or rejuvenate an existing brand in the extremely complicated and unpredictable weight loss marketplace.  Jim’s unique perspective and insight are the solutions to many of the challenges companies face in connecting consumers to their brand or differentiating themselves in a crowded space.

Jim Karas is the author of the #1 New York Times bestseller, The Business Plan for the Body, and Flip The Switch. He is the fitness contributor on ABC’s Good Morning America (he helped co-host Diane Sawyer lose 25 pounds) in addition to being the host of Couch Potatoes on ABC News Now.  He has also been seen regularly on CNN, Entertainment Tonight, Access Hollywood, Extra, Fox News, Cityline in Toronto, and ABC7 in Chicago.

Jim has served as a Contributing Editor for Good Housekeeping magazine and has written feature articles for countless other national publications, including “O” The Oprah Magazine. Named among the best personal trainers in the country by Allure magazine, Jim has been featured in such major magazines and newspapers as Vogue, Time, People, US News & World Report, In-Touch Weekly, More, US Weekly, Self, Town & Country, Tycoon, Glamour, Cosmopolitan, Elle, Men’s Health, Chicago and Odyssey Magazine, The New York Times, USA Today, the Chicago Tribune and the Chicago Sun-Times.

Karas is the founder of Jim Karas Personal Training, LLC, which has worked with over 500 clients in Chicago and New York, including ABC’s Diane Sawyer and Cynthia McFadden, CNN’s Paula Zahn, and actors Hugh Jackman (Jim got him in the best shape of his life for filming X Men 3: The Last Stand), Rachel Weisz, Candace Bergen and Emma Thompson. His firm is founded upon the philosophy that exercise achieves the greatest results only when delivered through consistently superior service. Jim has achieved this success by skillfully blending his Ivy League education (he’s a graduate of the Wharton School of Business) with his passion for helping people look and feel their very best.